Five years ago, there was just one. Now bookshops exclusively stocking romance novels are everywhere – aiming to ‘undo generations of shame’
When Jonlyn Scrogham decided to open a romance novel bookstore last year in Louisville, Kentucky, the 37-year-old had modest expectations. The space she rented was tiny; her annual sales projections were small, too.
Though she had been an avid romance reader for decades, she wasn’t sure how many others shared her excitement. She worried that people would think the concept was silly, or that not many people would visit.
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