Niccol replaces Laxman Narasimhan as company tries to fend off pressures from activist investor
Starbucks named the Chipotle Mexican Grill head, Brian Niccol, as its new CEO on Tuesday in a surprise management shake-up as it tries to fend off pressures from the activist investor Elliott Investment Management.
Niccol replaces Laxman Narasimhan, who was tapped in 2022 from the Lysol maker Reckitt to undertake a “reinvention” of the world’s biggest coffee chain.
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