The director and veteran of Studio Ghibli plans to retire after the release of How Do You Live? which will forgo trailers and marketing ahead of its Japanese release next month
Hayao Miyazaki’s next and apparently final film will be released with no trailer, marketing or other new promotional materials, it has been revealed.
In an interview with Japanese magazine Bungei Shunju, translated by the Hollywood Reporter, producer Toshio Suzuki said the film, titled How Do You Live?, would be released with “no trailers or TV commercials at all … no newspaper ads either.” He added: “Deep down, I think this is what moviegoers latently desire.”
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