While falling sales suggest the demise of print, the industry has proved adaptable and remains attractive to media barons
The imminent auction of the Telegraph is being viewed as a litmus test of the value of influential national newspaper titles in the era of increasingly digitally led profitability. Media barons and conglomerates, who have hung on to old-world assets for decades in the belief it was right to bet on a sector largely unfancied by tech-obsessed investors, are watching it keenly.
Since the onset of the digital era at the start of the century, newspapers have, with a few notable exceptions, been a precarious investment at best.
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