Gucci tennis bags at Wimbledon, Arsenal stars on Burberry’s front row … the link between the stadium and the catwalk is closer than ever
Serena Williams will receive the Fashion Icon award at the high-profile CFDA awards in New York next monthin November. As a sharp dresser with her own clothing line, an honour from the fashion industry makes sense. But this is also the first time an athlete has got this award. It’s a sign of the increasing closeness between sport and fashion – something set to increase in the run-up to the Paris Olympics next year, which will be sponsored by the world’s biggest fashion conglomerate, LVMH.
According to a report by the trend analyst Lefty, alliances between sports and fashion have generated $78.5m (£64.7m) in earned media value (EMV) – the metric that measures the earnings a brand can expect from mentions on social media – so far this year.
About Author
More Stories
Fans clash at football match between France and Israel
Barkley scores twice as surging Eagles bury Commanders for sixth straight
Monaco Grand Prix’s long-term future resolved with F1 extension until 2031