As well as helping to make the team financially sustainable, new partnership with Sound of Gol aims to tackle inequality
American investment in English football clubs is on the rise – from Arsenal to Chelsea, Wrexham to Birmingham – the game attracting billionaire investors and high-profile celebrities. Next in line are Watford Women. But this investment is different.
Watford’s new partner is the Hollywood-based not-for-profit organisation Sound of Gol and the motivation is simple. “Educate and empower the Latina woman, so they can educate and empower the Latina girl,” says its co-founder, director and producer George Valencia.
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