Creatures Inc pulls back the curtain on the specially commissioned artists and dedicated team of testers behind their trading card game phenomenon
This year in the Japanese city of Yokohama the streets were paved with gold – in the form of giant Pokémon cards. From rare holographics on glass palisades to a Pikachu card the size of a small garden to tiled floors covered with common creatures, the city’s interconnected malls paid tribute to the Pokémon trading card game, while the world’s best players went head to head at the Pacifico convention centre at the annual world championships.
Nine billion of these cards have been produced to date, 21% of those since 2021, sold in 76 countries and 13 different languages. They were so popular in 00s playgrounds that they were often banned from schools – a phenomenon that’s repeating itself now, after the cards enjoyed a pandemic boost courtesy of bored kids and nostalgic millennials. YouTuber Logan Paul made headlines when he spent $5 million on a single card in July 2021.
About Author
More Stories
Exercise ‘better than drugs’ to stop cancer returning after treatment, trial finds
Elon Musk shows he still has the White House’s ear on Trump’s Middle East trip
Magnetic 3D-printed pen could help diagnose people with Parkinson’s