Fifa has a point in asking broadcasters to pay more for the tournament but the game needs a quick solution
If a tree falls in the woods, does it make a sound? If a World Cup kicks off on the other side of the world but no one can watch it, does it really happen?
We are 43 days out from the Women’s World Cup starting in Australia and New Zealand but, with Fifa threatening a blackout because of low offers for the broadcast rights from the biggest European footballing countries, you wouldn’t know it. There are no adverts, no references to coverage and there is no buildup. Instead, prospective viewers and existing fans in those countries have been left in limbo.
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