Attitudes are changing towards the competition, with clubs at both ends of the spectrum starting to feel the benefit
Whether it is Auto Windscreens, LDV Vans, Johnstone’s Paint, Checkatrade, Papa John’s or even, post-apostrophe-removing-rebrand, Papa Johns, it seems the EFL Trophy sponsors are often more memorable than the competition itself. The early matches pass without notice as Premier League under-21 sides face League Two journeymen in forgettable Tuesday night matches in autumn.
For many who support the bigger clubs in League One it can be seen as an insult to be in the EFL Trophy when they drop down from the Championship, while fourth-tier clubs fear it could be a distraction from a promotion push. The competition has two main selling points for lower-league clubs: it is generally profitable and offers a rare chance to reach Wembley.
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