Company could face fine of 6% of annual turnover if European Commission’s preliminary verdict is upheld
The European Commission has said TikTok is in breach of EU digital laws that require transparency over who pays for advertising.
The commission reached a preliminary verdict on the Chinese-owned short video platform’s advertising policy, having launched an investigation in February 2024. The company could face a fine of 6% of global annual turnover, if the commission upholds this view.
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