Insiders who were at the Type 00 event in Miami and others give their views on the car, the rebrand and the marketing
Jaguar boss says it has shown ‘fearless creativity’Business live – latest updates
Jaguar has finally unveiled its much-hyped new Type 00 electric car at a launch at Miami Art Week.
A teaser video for the marketing campaign released on social media a fortnight ago stirred online controversy and split opinion. Here, industry experts give their verdict on the car, its launch and marketing.
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