Two-fifths of British berry growers could go bust by end of 2026, study finds

Rising costs and poor pay from supermarkets are making business unprofitable, says industry body

Two-fifths of British growers of strawberries and raspberries could go out of business by the end of 2026 amid rising costs and poor pay from supermarkets, according to a study.

Almost half of British growers said they no longer make a profit and 53% reported the financial health of their business as bad or very bad, according to a survey by British Berry Growers (BBG), an industry body that represents farmers producing 95% of the berries sold in the UK.

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