ICO says allowing advertisers to track digital ‘fingerprints’ will undermine consumers’ control over information
Business live – latest updates
Britain’s data protection regulator has labelled Google as “irresponsible” for allowing advertisers to track customers’ digital “fingerprints”, amid fears even privacy-conscious users will find the online monitoring technique difficult to block.
The UK Information Commissioner’s Office (ICO) has warned the practice will undermine consumers’ control and choice over how their data is collected and used, and Google’s plan to allow its deployment departs from its “expectation of a privacy-driven internet”.
About Author
More Stories
Man who falsely claimed to be bitcoin creator sentenced for continuing to sue developers
Esports are booming in Africa – but can its infrastructure keep pace?
AI learns to distinguish between aromas of US and Scottish whiskies