The second tie-in to a video game for cosmetics chain Lush includes the most literal bath bomb ever and is part of a growing trend
Last spring, one of my favourite brand tie-ins of 2023 saw high-street cosmetics chain Lush team up with Nintendo to create a range of products based around Super Mario. It was a riot of brightly coloured shower gels and super-sweet fragrances, including a divine Princess Peach body spray that I’m still using because screw gender-based perfume norms.
Now, Lush has released a new video game range celebrating 15 years of Minecraft. There are 12 items in the collection, including easily the most literal bath bomb Lush has ever made – a TNT block – as well as Grass and Lava blocks, a Creeper head shower bomb and a Diamond Pickaxe bubble bar, which is genuinely quite hefty despite its diminutive size.
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