Jazwares claims that rival has created its own pillow-like toys to cash in on its viral success
The company behind Squishmallows, the squidgy pillows-with-a-face that count Lady Gaga and Kim Kardashian among their fans, has filed a lawsuit against Build-A-Bear over claims it has produced a “knock-off” to cash in on its success.
Jazwares, which Warren Buffett’s Berkshire Hathaway acquired two years ago as Squishmallows became a global TikTok sensation, said that Build-A-Bear Workshop’s new Skoosherz toys look too similar to its own plush, huggable toy.
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