Use of name could become an annual marketing exerciseClub’s identity is ‘a state of mind’ says former player Bob Murphy
The Western Bulldogs will revert to their old name of Footscray to mark their centenary with a match at the MCG against Collingwood on Friday, as the AFL club explores reviving their traditional identity on an annual basis.
The clash is on track to break the Bulldogs’ home-and-away season attendance record with more than 80,000 expected. The promotion, which includes a commemorative guernsey, leverages the triumphs and struggles of a club once believed close to folding.
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