Fitness classes, once the preserve of the young and lithe, are big business – and smaller startups are booming as the motivations for working out change
Call it the revenge of the middle-class, middle-aged women.
A recent report found that women aged between 40 and 50 are doing more exercise than women half their age. According to a UK study by Vitality, one in four women approaching perimenopausal age are doing exercise almost every day. By contrast, a fifth of those aged between 20 and 29 do anywhere near that.
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