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Why are 91% of small business owners so darned happy?

Running your own company is full of stress, frustration and headaches. But most owners wouldn’t have it any other way

Some 91% of the 1,290 business owners recently surveyed by the employee scheduling software maker Homebase said that they were happy with their jobs. Who are these happy people? And why are they so darned happy?

It’s not the small business story we usually hear. The National Federation of Independent Businesses says small business owners’ optimism has been below average for 29 months and their uncertainty is the highest it’s been since 2020. Small businesses are “struggling” to make rent and “racking up” credit card debt. Many are “facing recession”, some say they “can’t survive” and others say they’re “feeling the pinch” or “stuck in an economic nightmare”.

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