Consumer advocates call for more transparency around ‘shrinkflation’ as supermarkets continue to defend against price-gouging allegations
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Australia’s biggest supermarket chain, Woolworths, is selling a significantly smaller stick of Brut deodorant for more than double the unit price of the old product, in an extreme example of “shrinkflation” that leaves shoppers paying more for common household products.
While not unlawful, the pricing decision rubs against heightened public criticism of strategies employed by supermarkets, which have consistently defended themselves against price gouging allegations during a cost-of-living crisis.
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